Danish design charms us all with their stunning Story collectable jewellery
Some of our well-travelled customers may be familiar with the stunning collectible range of Story by Kranz & Ziegler from Denmark. Ever since I discovered it I have been so excited to introduce it to Seraph for my customers to collect for themselves or as gifts.
This gorgeous range is typical of Danish style: practical, unique and delightful. Embracing the unquenchable trend for collectable jewellery, the brand has had so much success that in some European nations it outsells Pandora.
Story gained a loyal following for its versatile combinations of high end wrap bracelets, necklaces and elements (Story’s twist on the traditional charm). The range is available in a selection of leathers, faceted gemstones, crystals, pearls and a huge array of seasonal colours.
Overall, it is very contemporary, but can be personalised for people who like a rustic style or for those who have more elegant style.
This jewellery really lends itself to layering, and many customers choose to wear multiple bracelets and necklaces to create their own, well, ‘story’. This is what makes it so perfect for Seraph customers who love colour, layers, individuality and sophistication.
Each piece of Story jewellery is individually designed and crafted. With more than 50 styles of bracelets and necklaces and more than 300 elements, fashioned in sterling silver, 18-carat gold, black rhodium and rose gold plating, there are literally thousands of combinations customers can choose from to design their own tailored pieces. Story elements range from classic designs to edgier pieces including crystal studded skulls. For those of you who don’t want their collectable jewellery to be limited to bracelets and necklaces, Story even includes a very elegant watch face.
The sizing is versatile thanks to the exceptional magnetic clasp. It secures each piece simply and effectively, and the unique design of its elements slide on to the bracelets and necklaces easily and don’t move once secured.
I had a customer with very petite wrists check out the range and was delighted to find that the bracelets could be adjusted to fit her. Similarly, larger wrists are easily accommodated with extension links that work seamlessly into the design. The adjustable clasp also easily converts a bracelet into a necklace.
A nice bonus for our customers is that it is very competitively priced! Collectable jewellery of this quality and artistry is more often than not relatively expensive, so I was very surprised at how affordable Story is.
I know you will love it.